SiteRunner PPC

PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. It’s is all about relevance. Users are reading about, or searching for, specific products, services, and information at any given time. The Google Ads system gives advertisers the ability to show a targeted ad at the exact moment this activity is occurring. For example, if a person is on Google searching for “red fleece jacket,” an advertiser can show their search version of an ad for a red fleece jacket at the top of the Google search results. Likewise if someone is visiting a website that shows Google Ads, looking at a webpage about how to sew a fleece jacket, they may be shown the display version of the same ad. This page is about PPC as offered by Google. For social media PPC, go here.

PPC with Google Ads is used for all types of campaign goals, including increasing sales, generating leads, and promoting brand awareness. Running PPC campaigns on Google Ads provides a fast and efficient way to get your ad in front of a target audience. Great for big and small businesses, PPC gives you way to respond quickly to changing market conditions. Importantly, the results are easily measurable giving you greater insight into your customer profiles, which in turn brings a way better return on investment than traditional advertising. PPC also scales in ways that traditional advertising can’t, with the capability to present your ads to an audience size only limited by your budget. PPC works great in conjunction with SEO, but SEO can take time to build up results, whereas PPC is essentially instant (assuming sufficient budget).

App Factory Store has many years of experience in digital marketing, particularly SEO, which is foundational to PPC. That kind of real-world background, combined with decades of experience in web development and all the technicalities of the internet gives us a unique capability: we know what Google likes (and what it doesn’t), we know what works, and we have the ability to implement it. We can also provide powerful analytics that can provide valuable insights into how your campaigns are performing. Sure, everyone offers analytics, but PPC combined with our SiteRunner Insights product not only helps to ensure you are getting the most out of every dollar of ad spend, but is also a decision support tool for your business’s digital marketing strategy (because it paints a detailed picture of what your visitors do after they land on your website).